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The Association of Mental Health Providers’ evidence observatory
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35,993 claims
The charity aims to reduce dependency on specific income streams and maintain unrestricted funds for financial resilience.
The Trustees maintain unrestricted funds to reduce the dependency on any of the charity's specific income streams, particularly its dependency on the level and timing of fluctuating and uncertain fundraised income. This strengthens the charity's ability to operate on a going concern basis and fulfil its obligations.
Financial · Policy statement · From Imagine This — annual report and accounts, year ending 31 December 2024, page 7
The charity received a £150k pledge from the Michael Bishop Foundation in December 2023, payable over three years.
It should be noted that: Free reserves have been inflated by a £150k pledge from the Michael Bishop Foundation made in Dec 2023 (included in the accounts but payable over three years, 2024-2026).
Financial · Funding statement · From Imagine This — annual report and accounts, year ending 31 December 2024, page 7
The charity's website and digital infrastructure will be improved in the first two quarters of 2025.
These will include digital infrastructure (website, CRM, donation platforms), strategic development of the charity's marketing and communications, and the recruitment of the charity's first employee during the year - a Head of Public Fundraising and Operations.
Operational · Commitment statement · From Imagine This — annual report and accounts, year ending 31 December 2024, page 7
The charity's trustees bring a range of skills and experiences, including financial management, fundraising, paediatric healthcare, and corporate operations.
Current trustees bring a breadth of specific skills, knowledge and experience including financial management, fundraising, paediatric healthcare and corporate operations. Three of our Trustees have personal lived experience and a fourth has professional experience of working with the community we support, providing leadership with insight.
Governance · Stakeholder position · From Imagine This — annual report and accounts, year ending 31 December 2024, page 8
The trustees review and develop the charity's reserves policy annually, considering risk factors inherent in its business model.
The Trustees have a duty to identify and review the risks to which the Charity is exposed and to ensure appropriate controls are in place to provide reasonable assurance against fraud and error, in line with the CC26 guidance issued by the Charity Commission.
Governance · Procedural statement · From Imagine This — annual report and accounts, year ending 31 December 2024, page 8
The charity plans to invest free reserves in marketing and fundraising during 2025 to scale up its profile and income.
The Trustees intend to invest a proportion of these free reserves in marketing and fundraising during 2025 as part of a strategy to scale profile and fundraising income so that the charity can increase the number of projects delivered across the UK.
Financial · Commitment statement · From Imagine This — annual report and accounts, year ending 31 December 2024, page 7
The charity's free reserves were £312k at the end of 2024, significantly above the policy level.
Free reserves comprise the total funds available to the charity, less those reserves whose uses are restricted or designated for specific purposes. Free reserves are in place to protect the charity and will be used to cushion the effect of a fall in fundraised income in the short to medium term so as to ensure the continuity of project delivery.
Financial · Metric statement · From Imagine This — annual report and accounts, year ending 31 December 2024, page 7
The charity maintains free reserves of nine months of annual budgeted operating costs to ensure project delivery and financial stability.
As a result of this work, the trustees consider that it is necessary to maintain target free reserves of nine months of annual budgeted operating costs (£135k in the next 12 months).
Financial · Policy statement · From Imagine This — annual report and accounts, year ending 31 December 2024, page 7
The charity aims to improve mental health and wellbeing support for seriously ill children and their families.
We aim to improve access to specialist, imaginative and empowering mental health and wellbeing support for seriously ill children and their families at the earliest possible moment.
Service · Policy statement · From Imagine This — annual report and accounts, year ending 31 December 2024, page 6
The charity is recruiting a Head of Public Fundraising and Operations to support its growth.
As we move into 2025, we are excited to be recruiting our first Head of Public Fundraising and Operations...
Operational · Commitment statement · From Imagine This — annual report and accounts, year ending 31 December 2024, page 5
The charity aims to significantly scale its operations by raising more money and expanding its impact nationwide.
We aim to significantly scale our charity by raising more money through diverse income streams, dramatically raising our profile across the UK...
Strategic · Commitment statement · From Imagine This — annual report and accounts, year ending 31 December 2024, page 5
The charity is launching a new fundraising appeal called 'Positivity in Motion' to bring tailored sessions of dance, yoga, music, and relaxation to hospitals.
Our new fundraising appeal is for a year-long programme delivered by our partner Synergy Dance Outreach. Starting later in 2025...
Commissioning · Commitment statement · From Imagine This — annual report and accounts, year ending 31 December 2024, page 5
The charity will fund child mental health training for paediatric nurses across the UK.
We look forward to sharing more news about these nurses and the difference this training makes in their roles and their ability to carefully support the mental health of their young patients.
Commissioning · Commitment statement · From Imagine This — annual report and accounts, year ending 31 December 2024, page 4
The charity plans to expand drama therapy sessions at Noah's Ark Children's Hospice in London.
During 2025 we will be paying for 300 additional sessions to grow this incredible and special service.
Commissioning · Commitment statement · From Imagine This — annual report and accounts, year ending 31 December 2024, page 4
The charity created a tranquil space next to the mortuary in a maternity hospital to support families during bereavement.
This tranquil space next to the mortuary in this maternity hospital was carefully created to support families in their last moments with their children after they have died.
Service · Procedural statement · From Imagine This — annual report and accounts, year ending 31 December 2024, page 4
The charity installed an interactive ceiling projector in the resuscitation room to reduce anxiety and stress for children.
We installed an interactive ceiling projector in the resuscitation room. The omiSky system projects a moving mirror image of the child onto the ceiling with floating objects they can interact with - including leaves, flowers, bubbles and animals.
Service · Procedural statement · From Imagine This — annual report and accounts, year ending 31 December 2024, page 3
The charity aims to improve access to specialist, imaginative and empowering mental health support for seriously ill children.
We now aim to improve access to specialist, imaginative and empowering mental health support for seriously ill children and their families at the earliest possible moment.
Policy · Policy statement · From Imagine This — annual report and accounts, year ending 31 December 2024, page 3
Children with serious illness are three times more likely to struggle with their mental health compared to other children.
Children with serious illness are three times more likely to struggle with their mental health.
Context · Observational claim · From Imagine This — annual report and accounts, year ending 31 December 2024, page 3
The Murray Parish Trust has a renewed mission focused on supporting the mental health of seriously ill children and their families.
Supporting the mental health of seriously ill children and their families in the UK.
Policy · Policy statement · From Imagine This — annual report and accounts, year ending 31 December 2024, page 3
Scrubditch Care Farm's total expenditure increased from £143,927 in 2024 to £186,547 in 2025.
Total resources expended 186,547 143,927
Financial · Trend statement · From Scrubditch Care Farm — annual report and accounts, year ending 31 March 2025, page 22