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35,847 claims
The charity's restricted funds increased from £24,025 to £51,201 in the year ending December 2025.
Restricted funds National Peer Support 18,918 (11,394) 7,524 Legal and Human Rights Project 5,105 17,569 22,674 DHSC Suicide Prevention 2 (2) - David Riddell Memorial CIO Suicide Prevention Grant - 11,493 11,493 City Bridge Foundation - Greater London Project - 9,510 9,510
Financial · Metric statement · From Action on Postpartum Psychosis — annual report and accounts, year ending 31 December 2025, page 44
The charity's unrestricted funds increased from £137,560 to £203,213 in the year ending December 2025.
Unrestricted funds General Fund 137,560 65,653 203,213
Financial · Metric statement · From Action on Postpartum Psychosis — annual report and accounts, year ending 31 December 2025, page 44
The charity secured a five-year grant from the City Bridge Foundation for a peer support and suicide prevention project in Greater London.
APP has secured a five-year grant from the City Bridge Foundation – London’s biggest independent charity funder – for a peer support and suicide prevention project in Greater London starting in February 2025.
Financial · Funding statement · From Action on Postpartum Psychosis — annual report and accounts, year ending 31 December 2025, page 46
The charity received a grant from The Grocers' Charity to support its national peer support work.
In 2025 we received a grant from The Grocers' Charity (£5,000) to support the project in 2025.
Financial · Funding statement · From Action on Postpartum Psychosis — annual report and accounts, year ending 31 December 2025, page 46
The total expenditure of Action on Postpartum Psychosis was £666,952 for the year ending December 31, 2025.
Total 556,163 110,789 666,952
Financial · Metric statement · From Action on Postpartum Psychosis — annual report and accounts, year ending 31 December 2025, page 33
The total income of Action on Postpartum Psychosis was £767,855 for the year ending December 31, 2025.
Total 629,890 137,965 767,855
Financial · Metric statement · From Action on Postpartum Psychosis — annual report and accounts, year ending 31 December 2025, page 33
The unrestricted funds of Action on Postpartum Psychosis totalled £203,213 as of December 31, 2025.
Unrestricted funds: General Fund 203,213
Financial · Metric statement · From Action on Postpartum Psychosis — annual report and accounts, year ending 31 December 2025, page 34
Action on Postpartum Psychosis did not require an audit for its financial statements as of December 31, 2025.
The charitable company is entitled to exemption from audit under Section 477 of the Companies Act 2006 for the year ended 31 December 2025.
Governance · Policy statement · From Action on Postpartum Psychosis — annual report and accounts, year ending 31 December 2025, page 34
The charity plans to develop its strategy for the period from 2026 to 2031, focusing on organisational structure and key performance indicators.
Developing APP’s 2026–2031 Strategy, using external facilitators to help the Board and staff consider organisational structure, key performance indicators, and our resourcing plan.
Strategic · Commitment statement · From Action on Postpartum Psychosis — annual report and accounts, year ending 31 December 2025, page 29
Action on Postpartum Psychosis aims to develop and implement a digital technology strategy, including recruiting a Head of IT & Digital Transformation.
Developing APP’s digital technology capacity, recruiting to a Head of IT & Digital Transformation, implementing a CRM and integrating digital tools to strengthen efficiency, community and volunteer coordination, reporting, and communications.
Operational · Commitment statement · From Action on Postpartum Psychosis — annual report and accounts, year ending 31 December 2025, page 29
The charity plans to increase its fundraising team's capacity in line with a strategy focused on major donor and grassroots fundraising.
Trustees plans for 2025 included increasing capacity in the fundraising team in line with this strategy. Internal financial management risks are reduced by the implementation of procedures for authorisation of all transactions.
Commissioning · Commitment statement · From Action on Postpartum Psychosis — annual report and accounts, year ending 31 December 2025, page 27
APP participated in research to understand the impact of peer support on women's lives in Mother and Baby Units.
The RAPPORT study (Realist evaluation of Action on Postpartum Psychosis’ MBU peer suppORT) assessed APP-provided peer support at three Mother and Baby Units in England. During the year researchers carried out in-depth conversations with mothers who have accessed support, APP peers and managers, and NHS staff to understand how the charity’s model impacts women's lives.
Research · Procedural statement · From Action on Postpartum Psychosis — annual report and accounts, year ending 31 December 2025, page 22
APP raised awareness about postpartum psychosis through various media appearances and events in 2025.
January 2025 saw the culmination of our support for Company Four’s theatre production - Who Is Your Mummy and Where Did She Go? – which opened at the end of the month alongside a curated exhibition featuring poetry and artwork by women who have experienced postpartum psychosis (including pieces from the workshops attended by members of the APP network in 2024).
Service · Procedural statement · From Action on Postpartum Psychosis — annual report and accounts, year ending 31 December 2025, page 19
APP continued campaigning for improved services, including access to MBUs and PP training in antenatal classes.
In 2025, we continued using our specialist expertise and lived experience voice to influence change in systems that are important to women and families affected by postpartum psychosis, with a particular focus on campaigning for women throughout the UK to have access to a Mother and Baby Unit (MBU); campaigning for PP to be an essential part of all antenatal class training; and raising awareness that PP must be managed as a medical emergency for the safety of both mother and baby.
Commissioning · Policy statement · From Action on Postpartum Psychosis — annual report and accounts, year ending 31 December 2025, page 19
APP supported a new scheme to promote mental health and wellbeing during pregnancy and early years.
In 2025, APP supported a new scheme designed to support the mental health and wellbeing of families during pregnancy and the early years (from conception to age two).
Service · Policy statement · From Action on Postpartum Psychosis — annual report and accounts, year ending 31 December 2025, page 19
APP collaborated with TV shows to raise awareness of postpartum psychosis, reaching thousands through Casualty and Hollyoaks.
Not only were thousands of people reached with these portrayals of PP in popular TV series, but we also used these storylines to secure wider media coverage
Service · Observational claim · From Action on Postpartum Psychosis — annual report and accounts, year ending 31 December 2025, page 18
APP's social media reach increased, with the number of followers growing to 34,060.
Our number of social media followers grew to 34,060 (2024: 28,761) with the most significant increases on our Instagram, Facebook and LinkedIn channels
Service · Observational claim · From Action on Postpartum Psychosis — annual report and accounts, year ending 31 December 2025, page 18
APP's training received positive feedback from attendees, with 90% rating it as 'excellent'.
Of the attendees, 90% percent rated the training as ‘excellent’ (2024: 94%; 2023: 92%)
Service · Observational claim · From Action on Postpartum Psychosis — annual report and accounts, year ending 31 December 2025, page 16
APP provided training and talks to health professionals in the UK, reaching a total of 2,965 professionals.
In 2025, we continued to provide training and Expert by Experience talks to health professionals across the UK. A total of 2,965 health professionals heard one of APP’s lived experience speakers in 2025 (2024: 3,375),
Service · Observational claim · From Action on Postpartum Psychosis — annual report and accounts, year ending 31 December 2025, page 15
APP's peer support has been recognized as a key component of the perinatal services in Lancashire & South Cumbria, contributing to their Outstanding rating.
The report noted the “good links with Action on Postpartum Psychosis” and described the peer support we provide
Service · Observational claim · From Action on Postpartum Psychosis — annual report and accounts, year ending 31 December 2025, page 14