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35,847 claims
The Advocacy Project received $10,000 per month in advertising support from Google Ad Grants.
A key development was successfully accessing the Google Ad Grants programme, providing The Advocacy Project with up to $10,000 per month in in-kind advertising support.
Financial · Funding statement · From The Advocacy Project — annual report and accounts, year ending 31 March 2026, page 33
The Advocacy Project aims to make its services more inclusive by using plain English and involving people with lived experience.
We recognise that we must look at everything through a plain English and accessibility lens, guided by those with lived experience, if we are to successfully grow and reach more people.
Service · Policy statement · From The Advocacy Project — annual report and accounts, year ending 31 March 2026, page 32
The Advocacy Project secured over £7.6 million in pipeline value for advocacy contracts and other services.
Across the year, we developed a pipeline valued at over £7.6m, including more than £2m in annualised contract and funding opportunities
Financial · Funding statement · From The Advocacy Project — annual report and accounts, year ending 31 March 2026, page 29
The Advocacy Project developed its Easy Read translation service, including quality checks by people with lived experience.
recruiting a team of people with learning disabilities to quality check every Easy Read document from a service user perspective
Service · Observational claim · From The Advocacy Project — annual report and accounts, year ending 31 March 2026, page 28
The Personal Health Budget pilot for children and young people in Tower Hamlets showed significant demand and positive outcomes.
Demand for the service increased significantly throughout the pilot, with over 80% of the 130 referrals received from August 2023 onwards
Service · Observational claim · From The Advocacy Project — annual report and accounts, year ending 31 March 2026, page 27
The Advocacy Project supported over 19,000 residents in Westminster and two other boroughs to share experiences and access information.
In 2025/26, we supported over 19,000 residents across Westminster, Kensington and Chelsea, to share their experiences and access information about their care
Service · Observational claim · From The Advocacy Project — annual report and accounts, year ending 31 March 2026, page 25
Healthwatch's future is uncertain due to government plans to abolish it.
Since June 2025, the UK government has announced plans to abolish Healthwatch England and local Healthwatch organisations as part of broader NHS reforms
Governance · Risk statement · From The Advocacy Project — annual report and accounts, year ending 31 March 2026, page 24
The Advocacy Project's User Involvement projects engage people with learning disabilities, older adults, and those with mental health needs to influence local decisions.
Our User Involvement projects continued to support people with learning disabilities, older people, and people with mental health needs to influence local and strategic decisions about health and social care.
Service · Observational claim · From The Advocacy Project — annual report and accounts, year ending 31 March 2026, page 21
The Advocacy Project anticipates increased demand for IMHA services due to the Mental Health Act 2025 reforms.
We are working closely with commissioners to plan for this increased demand and who are planning on piloting an early adopter ‘opt-out’ model within the Bi-borough service.
Commissioning · Commitment statement · From The Advocacy Project — annual report and accounts, year ending 31 March 2026, page 19
The Advocacy Project's teams work closely with professionals to identify and raise systemic issues, leading to more referrals and timely support.
These positive relationships ensure that we are able to identify and raise systemic issues with commissioners and partner agencies, often resulting in more referrals and therefore the right support delivered at the right time.
Relational · Observational claim · From The Advocacy Project — annual report and accounts, year ending 31 March 2026, page 17
The Advocacy Project's Independent Care Act Advocacy (ICAA) helps individuals understand their situation and ensures their voice is heard.
Our advocate John met with Mark, taking time to communicate in a way that suited him. John used clear language and visual aids, and built rapport through patient, focused conversation. John explained his independent role and supported Mark to explore his thoughts about the move and his family’s concerns.
Service · Observational claim · From The Advocacy Project — annual report and accounts, year ending 31 March 2026, page 16
The Advocacy Project's IMHA advocates supported individuals to understand their rights and participate in decisions about care and treatment.
An IMHA advocate supports individuals to understand their rights, express their views, and participate in decisions about their care and treatment
Service · Observational claim · From The Advocacy Project — annual report and accounts, year ending 31 March 2026, page 15
The Advocacy Project aims to launch a new outcomes framework and review its client management system.
launch a new outcomes framework; review our client management system to ensure we have the best solution for staff and service users
Strategic · Commitment statement · From The Advocacy Project — annual report and accounts, year ending 31 March 2026, page 12
The Advocacy Project's West London forensic contract was re-awarded for two years.
our West London forensic contract was re-awarded for 2 years
Commissioning · Observational claim · From The Advocacy Project — annual report and accounts, year ending 31 March 2026, page 11
The Advocacy Project received over 3,500 survey responses and had the Healthwatch advice service accessed over 34,000 times.
Healthwatch received over 3,500 responses to surveys during the year and the Healthwatch advice and information service was accessed over 34,000 times
Service · Observational claim · From The Advocacy Project — annual report and accounts, year ending 31 March 2026, page 11
The Advocacy Project prioritized financial resilience and sustainability in response to system reform and increased demand.
financial resilience and sustainability have been central to our oversight
Financial · Policy statement · From The Advocacy Project — annual report and accounts, year ending 31 March 2026, page 9
The Advocacy Project supports people with various disabilities and conditions, including learning disabilities, mental health issues, and older age.
Our work supports people from marginalised communities and those with learning disabilities, neurodiversity, mental health conditions, older age, or reduced capacity.
Service · Operational statement · From The Advocacy Project — annual report and accounts, year ending 31 March 2026, page 8
The Advocacy Project's services are available in multiple London boroughs and throughout England.
Our current commissioned services cover the London Boroughs of Westminster, Kensington & Chelsea, Ealing, Camden, City & Hackney, and Brent. Our spot purchase and paid for advocacy is available anywhere in England.
Service · Operational statement · From The Advocacy Project — annual report and accounts, year ending 31 March 2026, page 8
The Advocacy Project has been operating for over 25 years, providing support to marginalized individuals.
For more than 25 years, The Advocacy Project has been championing people’s right to have a voice, make informed choices, and shape the way they live their lives. We work alongside people who are often excluded or marginalised, helping to break down barriers and make sure everyone is heard and respected.
Service · Historical statement · From The Advocacy Project — annual report and accounts, year ending 31 March 2026, page 6
The Advocacy Project aims to support people's rights and choices, especially those who are marginalized or vulnerable.
is a world in which every person has a voice - including those who are marginalised or vulnerable because of their circumstances. The Advocacy Project supports people to speak up and to make their own choices about their lives.
Service · Policy statement · From The Advocacy Project — annual report and accounts, year ending 31 March 2026, page 6