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35,970 claims
Baby Umbrella volunteers contributed 552 hours of their time in the financial year.
These generous individuals have contributed 552 hours of their time this financial year.
Operational · Observational claim · From Baby Umbrella — annual report and accounts, year ending 31 August 2025, page 24
Baby Umbrella's online sleep resources are the most consistently accessed talks on their website.
Resources on sleep continue to be the most consistently accessed talks on our website.
Service · Observational claim · From Baby Umbrella — annual report and accounts, year ending 31 August 2025, page 19
Baby Umbrella aims to spread the word more widely amongst health professionals in 2025-26.
in 2025-26 we aim to spread the word more widely amongst health professionals
Commissioning · Commitment statement · From Baby Umbrella — annual report and accounts, year ending 31 August 2025, page 17
Baby Umbrella's appointments significantly reduce parenting stress and improve parent-infant relationships.
Before an appointment with us, 62% of participants strongly agreed that they have a positive relationship with their baby; after this rose to 84%. Before an appointment with us, 56% of respondents agreed that their level of parenting stress was high; after this fell to 25%
Service · Observational claim · From Baby Umbrella — annual report and accounts, year ending 31 August 2025, page 21
The Maternal Journal sessions have reduced loneliness and isolation for mothers.
Mothers reported it being a mindful and healing way to process tough and taboo emotions, were grateful for a group that was for them but that welcomed their baby and felt that on completion of the group they felt calmer and more engaged as parents.
Service · Observational claim · From Baby Umbrella — annual report and accounts, year ending 31 August 2025, page 17
Baby Umbrella's Listening Service grew by 23% this year.
Our Listening Service grew by 23% this year.
Service · Observational claim · From Baby Umbrella — annual report and accounts, year ending 31 August 2025, page 17
Baby Umbrella has grown its Zoom support by 34% this year.
We have grown Zoom support by 34% this year
Operational · Observational claim · From Baby Umbrella — annual report and accounts, year ending 31 August 2025, page 14
Baby Umbrella delivered 23% more Listening Appointments compared to the previous year.
We also developed our mental wellbeing journalling groups with 4-week courses and a new accessible pricing model. Building engagement with our community has continued with various family events this year - many of which have served a fundraising purpose; and our Fifth Birthday which was a celebration for our whole community and was attended by over 100 families.
Service · Observational claim · From Baby Umbrella — annual report and accounts, year ending 31 August 2025, page 11
Baby Umbrella provided support to 88% of postnatal booking requests within a week.
This year we are proud to have seen 88% of postnatal booking requests within 7 days of booking
Service · Observational claim · From Baby Umbrella — annual report and accounts, year ending 31 August 2025, page 10
Baby Umbrella has seen a significant increase in non-grant income, growing by 19%.
Non-grant income has however seen an excellent 19% growth
Financial · Observational claim · From Baby Umbrella — annual report and accounts, year ending 31 August 2025, page 9
Baby Umbrella aims to provide free, timely support on breastfeeding and infant feeding issues.
Provide free of charge, timely access to skilled support on breastfeeding, infant feeding, infant sleep and mental wellbeing across West Kent; and facilitate social connections.
Service · Policy statement · From Baby Umbrella — annual report and accounts, year ending 31 August 2025, page 8
Baby Umbrella aims for every family in West Kent to have access to skilled and compassionate parenting support.
Our vision is for every family in West Kent to have access to skilled and compassionate support during their parenting journey.
Strategic · Policy statement · From Baby Umbrella — annual report and accounts, year ending 31 August 2025, page 7
Baby Umbrella's mission is to listen, support and empower families during their parenting journey.
We listen to, support and empower families.
Service · Policy statement · From Baby Umbrella — annual report and accounts, year ending 31 August 2025, page 7
Baby Umbrella offers a range of services including specialist appointments and peer support groups.
We offer specialist appointments from highly skilled and experienced Breastfeeding Counsellors and Lactation Consultants and drop-in peer support from our trained Volunteer Peer Supporters.
Service · Procedural statement · From Baby Umbrella — annual report and accounts, year ending 31 August 2025, page 6
Baby Umbrella provides evidence-based and compassionate support to empower families in West Kent.
We are passionate about empowering families and communities through evidence based, compassionate support.
Service · Policy statement · From Baby Umbrella — annual report and accounts, year ending 31 August 2025, page 6
Baby Umbrella supports over 1,000 families annually with various parenting challenges.
We support over 1,000 families a year with breastfeeding, bottle feeding, expressing, introducing solids, and adjusting to parenthood, including parental mental wellbeing and infant sleep.
Service · Observational claim · From Baby Umbrella — annual report and accounts, year ending 31 August 2025, page 6
The charity has zero inventory during the year.
There is zero inventory during the year
Financial · Metric statement · From Reverse the Trend Foundation — annual report and accounts, year ending 28 April 2025, page 21
The charity acknowledges its requirement to demonstrate that its activities are for the public benefit.
The Charity acknowledges its requirement to demonstrate clearly that it must have charitable purposes or 'aims' that are for the public benefit.
Context · Policy statement · From Reverse the Trend Foundation — annual report and accounts, year ending 28 April 2025, page 20
The charity aims to ensure it can continue fulfilling its charitable objectives even with temporary income shortfalls or unexpected expenses.
The Directors aim to ensure the charity will be able to continueto fulfil its charitable objectives even if there is a temporary shortfall in income or unexpected expenditure.
Strategic · Commitment statement · From Reverse the Trend Foundation — annual report and accounts, year ending 28 April 2025, page 19
Neuronimo Limited provides research and development services to the charity at no initial annual cost.
It was agreed that the research and programme delivery services would be administered by Neuronimo Limited (Registered Company Number NI655004) at no initial annual cost, which would be reviewed annually by the Trustees.
Commissioning · Funding statement · From Reverse the Trend Foundation — annual report and accounts, year ending 28 April 2025, page 17