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35,966 claims
The Scars of Gold campaign informed the charity's vision and mission, leading to a redesign of support services.
Not only did this deliver - beyond our hopes - its original purpose, but the reflections of the campaign and event informed and redirected the charity’s vision and mission – redesigning the support services, goals and foundational pillars for the future.
Strategic · Observational claim · From Mortal and Strong — annual report and accounts, year ending 30 June 2025, page 53
The Scars of Gold campaign was supported by various organizations and individuals through donations, grants, and in-kind support.
The entire campaign was a phenomenal collaborative effort of volunteers and supporters through donations, grants and support-in-kind as people and organisations came together to deliver this unique event.
Financial · Observational claim · From Mortal and Strong — annual report and accounts, year ending 30 June 2025, page 51
The Scars of Gold campaign exceeded expectations in terms of engagement and impact.
What ultimately transpired far exceeded our expectations; a culmination of engagement across a broad range of communities of health and a united collaborative effort to recognise and support the reality that young people are facing life changing or incurable health conditions.
Service · Observational claim · From Mortal and Strong — annual report and accounts, year ending 30 June 2025, page 53
The campaign covered over 160 health topics, providing education and awareness to audiences that would not have been exposed otherwise.
After having covered 160 health topics this meant that 160 points of awareness, points of education were delivered to audiences that would not have necessarily seen or been exposed to otherwise.
Service · Metric statement · From Mortal and Strong — annual report and accounts, year ending 30 June 2025, page 47
The campaign resulted in the charity enrolling with National Voices and becoming a regulated member of Patient Information Forum (PIF).
Our charity has enrolled with National Voices and become a regulated member of Patient Information Forum (PIF). Our team have attended round tables and conferences with both of these organisations – delivering our collected concerns of patient misinformation in the online space due to lack of regulation, concerns over the lack of regulation of private healthcare delivery, and the need for support in advocacy.
Governance · Procedural statement · From Mortal and Strong — annual report and accounts, year ending 30 June 2025, page 48
The campaign highlighted that women’s health inequalities remain a major socioeconomic problem and worsening disease burden.
Women’s health inequalities remain at a particular crisis point with current government reports highlighting the difficulties within women’s health remaining a major socioeconomic problem and worsening disease burden.
Context · Observational claim · From Mortal and Strong — annual report and accounts, year ending 30 June 2025, page 41
The campaign aimed to address women's health inequalities by informing the next annual strategy and taking information to higher organizations.
Throughout the campaign we were gaining invaluable research into the genuine, firsthand experiences (both good and bad) of patients meeting barriers within their healthcare journey. Rather than put a spotlight on these issues, we used this information to inform our next annual strategy; informing the services we design moving forwards and taking this information directly to higher organisations to implement real change.
Policy · Policy statement · From Mortal and Strong — annual report and accounts, year ending 30 June 2025, page 41
The campaign used the Japanese art of Kintsugi as a metaphor for embracing imperfections and healing.
Kintsugi is the Japanese art of putting broken pottery pieces back together with gold — a metaphor for embracing your flaws and imperfections.
Service · Observational claim · From Mortal and Strong — annual report and accounts, year ending 30 June 2025, page 38
The Scars of Gold campaign included an exhibition event in London that attracted visitors from four continents.
The campaign culminated in a major London exhibition event that ran for 10 days, seeing visitors come from 4 different continents to support, be part of and learn from this unique event combining art and health in a never-before-done approach.
Service · Observational claim · From Mortal and Strong — annual report and accounts, year ending 30 June 2025, page 37
The campaign involved sharing the stories of 100 women facing life-changing health conditions.
The campaign ran for 14 months, sharing the honest, impactful and empowering stories of 100 women (the V oices) who collectively covered over 160 health topics.
Service · Observational claim · From Mortal and Strong — annual report and accounts, year ending 30 June 2025, page 37
The Scars of Gold campaign aimed to raise awareness about women's health inequalities.
Launched in March 2024, “Scars of Gold” aimed to amplify the voices of women confronting significant health challenges at a young age.
Commissioning · Policy statement · From Mortal and Strong — annual report and accounts, year ending 30 June 2025, page 39
Mortal and Strong's online social media accounts receive between 70-90K engagements per month.
OUR ONLINE SOCIAL MEDIA ACCOUNTS REGULARLY RECEIVE 70-90K ENGAGEMENTS PER MONTH
Service · Metric statement · From Mortal and Strong — annual report and accounts, year ending 30 June 2025, page 31
Mortal and Strong's fundraising efforts and service production surpassed initial expectations in its first year.
Our achievements in the first year were the early markings of what will become continued growth. The foundations for a legacy of change
Service · Observational claim · From Mortal and Strong — annual report and accounts, year ending 30 June 2025, page 29
Mortal and Strong's strategy includes four core pillars: IMPACT, RESEARCH, INCOME, and AWARENESS.
The core pillars for our five year strategy are IMPACT, RESEARCH, INCOME and AWARENESS
Strategic · Policy statement · From Mortal and Strong — annual report and accounts, year ending 30 June 2025, page 28
Mortal and Strong aims to provide centralised support, education, and address health inequities.
With the foundation of our vision and mission to provide centralised support, education whilst addressing inequities in health
Strategic · Policy statement · From Mortal and Strong — annual report and accounts, year ending 30 June 2025, page 28
The organisation recognises the need for centralised support that includes education, support and signposting to achieve health equity.
We recognised a need for providing centralised support delivered equally to all communities of health that included education, support and signposting - medical professional led and built by direct engagement with voices of lived experience.
Service · Policy statement · From Mortal and Strong — annual report and accounts, year ending 30 June 2025, page 19
The organisation is part of National Voices, an organization connecting the voluntary sector with government bodies and NHS England.
We are voluntary members of National Voices, an organisation connecting the voluntary sector with the Government bodies, NHS England and higher institutions to be feedback for strategies and policy making.
Governance · Policy statement · From Mortal and Strong — annual report and accounts, year ending 30 June 2025, page 18
The organisation aims to address systemic problems in healthcare through feedback from patients with lived experience.
Working directly with patients with lived experiences, we don’t just want to support them through the challenges they face, we want to gain research into the common areas and failings within the system, and address these at a higher level.
Strategic · Policy statement · From Mortal and Strong — annual report and accounts, year ending 30 June 2025, page 18
The organisation collaborates with medical schools to develop outreach programmes.
We are building outreach programmes with medical schools. All of which allow for us to feed back and instigate programmes of change to improve healthcare services informed by common challenges we recognise through our engagement with service users.
Commissioning · Procedural statement · From Mortal and Strong — annual report and accounts, year ending 30 June 2025, page 18
The charity aims to fill the void left by the GP's reduced role in navigating patients through the healthcare system.
With the previous role of the GP as a centralised support to navigate the patient journey and healthcare system no longer viable - a void and critical need has been created. One which we, with a growing community of like minded patients and medical professionals, have stepped forward to fill.
Service · Policy statement · From Mortal and Strong — annual report and accounts, year ending 30 June 2025, page 16